Les Hauts du Port Bonifacio
www.leshautsduportbonifacio.fr
Bonifacio is charming thanks to its typical southern Corsica architecture. Les Hauts du Port is iconic for the renovation program in Bonifacio center.
1
Analysis
2
Creative process
3
Results
Analysis
01
Identity Card
Type
Mixed residential and commercial complex, 54 units
Target Audience
30 - 40 years old looking for a secondary residence
Project Specificity
Located in a renovated area, which is famous for its landscape and picturesque architecture.
Location
Bonifacio, Corsica, France
Services
Visuals, communication, next-gen
Strategy
The destination of your dreams
South of Corsica is a dream destination and Bonifacio is the perfect example of its local architecture. Les Hauts du Port allows you to taste a bit of this dream.
Project name
From the high cliffs of Bonifacio
The name refers to the port of Bonifacio. Les Hauts du Port also evokes the high cliffs on top of which Bonifacio was built. These famous cliffs are partly responsible for Bonifacio’s charm.
Creative Process
02
Discover the services
Select service
All
Next gen
Visuals
Communication
Revo
Video
Shoebox
3D Visit
Website
Brand ID
Brochure
3D Interior
3D Exterior
Next gen
Revo
It is the ultimate tool for an immersive dive into the project. Plus, it collects data that will help the sales team adjust their pricing and targeting.
Visuals
Video
This powerful tool on social media will amaze our target. 3D visuals and images from our drone shooting are integrated for an even better effect.
Visuals
Shoebox
It helps our leads understand how the apartment is organized. Just like 3D interiors, it allows customers to imagine a life within a specific apartment.
Next gen
3D Visit
The best way to discover a property is to walk in it. This tool is perfectly adapted for our young target. Some might even like to do this tour in VR.
Communication
Website
It is the first thing potential customers will look for, and it is their primary source of information.
Communication
Brand ID
Les Hauts du Port name is a reference to its location. Logo and design both illustrate the traditional and elegant style of the buildings.
Communication
Brochure
Its purpose is to provide detailed information that will help the sales team to close deals.
Visuals
3D Interior
Theses images help leads see themselves living in.
Visuals
3D Exterior
It is essential to allow customers to see the typical architecture of the buildings
Results
03
Our feedback
Copade had been working with other partners without being entirely satisfied with the results. We were able to come up with a new strategy that made more sense than what our predecessors had done. We are glad to see that the sales already exceed expectations as more than half of the units were sold within a few weeks. The collaboration between our team and the client was excellent. We are looking forward to working with CIP again.
Our vision
Our goal is not to sell you one or two services for no strategic reason. We want to help you sell your property easier and faster based on a solid marketing strategy within your budget. This strategy requires the appropriate combination of tools and services that we can provide.
Xavier
CEO, Drawbotics
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