Le Bailli
www.le-bailli.com
The renovation of an iconic building located in one of the most trendy places in Brussels
1
Analysis
2
Creative process
3
Results
Analysis
01
Identity Card
Type
Mixed residential and commercial complex, 61 units
Target Audience
30- 45 years old city dweller, investors
Project Specificity
Iconic building in renovation located in one of the most trendy and artistic neighborhoods of Brussels
Location
Brussels, Belgium
Services
Visuals, Communication, Next-gen
Strategy
THE SOUL OF BRUSSELS
The building is located in one of the most trendy and cultural neighborhoods in Brussels. Living there is not only about the coziness of the apartments but also about their proximity to artistic places and the various mobility possibilities.
Project name
ICONIC OF THE NEIGHBORHOOD
The name is a reference to the street where the building stands. There are many restaurants, shops and art galleries on Bailli street. The building represents the neighborhood lifestyle.
Creative Process
02
Discover the services
Select service
All
Next gen
Visuals
Communication
Revo
Shoebox
Project website
Brand ID
Brochure
3D Interior
Billboard
3D Exterior
photoshoot
Next gen
Revo
It is the ultimate tool for an immersive dive into the project. Plus, it collects data that will help the sales team adjust their pricing.
Visuals
Shoebox
It helps our leads understand the apartment space planning. Just like 3D interiors, it allows customers to imagine a life within a specific apartment.
Communication
Project website
It is the first thing potential customers will look for, and it is their primary source of information.
Communication
Brand ID
Le Bailli is easy to remember and to recognize from its name, font, and web design. Its location conveys emotions and attachment.
Communication
Brochure
Its purpose is to provide detailed information that will help the sales team close deals.
Visuals
3D Interior
Theses images help leads see themselves living in.
Communication
Billboard
Standard but effective communication tools for triggering local interest.
Visuals
3D Exterior
It is essential to allow customers to see the typical architecture of the buildings.
Visuals
photoshoot
We selected various spots in the building’s area: trendy places, shops and art galleries to create a good vibe that matches our target mindset.
Results
03
Quick success
We are glad that the sales have gone really well for this beautiful project, located in the center of Brussels. More than half of the units have been sold already although the renovation works haven’t started yet, but they will start very soon.
Our vision
Our goal is not to sell you one or two services for no strategic reason. We want to help you sell your property easier and faster based on a solid marketing strategy within your budget. This strategy requires the appropriate combination of tools and services that we can provide.
Xavier
CEO, Drawbotics
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