SUNRISE AND SUNSET
They are the most luxurious units of the building. They offer comfort, space, and amazing views of Brussels.
1
Analysis
2
Creative process
3
Results
ANALYSIS
01
Identity Card
Type
2 high-end penthouses
Target Audience
very high-end +45 years old
Project Specificity
These are the two most luxurious penthouses of the building with an amazing view of the city.
Location
Brussels, Belgium
Services
Visuals, communication
Strategy
Unique like pieces of art
Elegance and simplicity lead to luxury. These penthouses are the most precious units of an already very prestigious building. They must be seen as masterpieces.
Project name
Sunrise and Sunset
On top of this tall building, the penthouses offer a spectacular view of Brussels. One looks to the East and the other to the West, so both of them can enjoy one of the most beautiful moments of the course of the sun.
CREATIVE PROCESS
02
Discover the services
Select service
All
Visuals
Communication
Shoebox
Brochure
3D Interior
Panoramic view
Photoshoot
Visuals
Shoebox
It helps our leads understand the spatial organization of the apartment. Just like 3D interiors, it allows customers to imagine a life within a specific apartment
Communication
Brochure
We created a special luxury edition to introduce this high-end residence. Its purpose is to provide detailed information that will help the sales team close deals.
Visuals
3D Interior
Theses amazing 3D visuals are essential to help our targets see themselves living in.
Visuals
Panoramic view
The building offers a spectacular panoramic view that potential customers must see.
Visuals
Photoshoot
we selected various spots in the building’s area that would please our target: luxury shops and boutiques, famous architectural monuments of Brussels.
RESULTS
03
Our feedback
As the client was having difficulties finding interest in their penthouses apartments, Drawbotics was mandated to work just on those two residential units. We decided to go for a completely different strategy from the rest of the project. The results were very positive as many new leads came in very quickly. One of the units was sold within a month
Words from our partner
The Cosmopolitan penthouses are two exceptional units in one of our flagship projects. Besix RED has always kept customer services as the priority. That is why we needed an out of the ordinary communication. Drawbotics understood it very well and worked hard to profile our target audience, and to propose a tailor-made book far from traditional format.
Damien
Project Manager, Besix RED
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