THE COCOON OF HAPPINESS
www.blissdrogenbos.be
Bliss is the perfect example of a smaller project with a successful marketing campaign.
1
Analysis
2
Creative process
3
Results
ANALYSIS
01
Identity Card
Type
6 apartments, 6 houses, and 2 work spaces
Target Audience
30-40 years old looking to settle down
Project Specificity
Shared spaces, respectful of the environment
Location
Drogenbos, Belgium
Services
Visuals, communication
Strategy
EMOTIONS AND COMMUNITY
Since this is a rather small project, we focus our strategy on the branding to create attraction and generate emotion. Bliss is the comfortable and friendly place you were looking for to start a family. It was designed to build a young community to guarantee a happy life for your family and yourself.
Project name
A PLACE OF SIMPLE HAPPINESS
Through its branding and design, Bliss inspires comfort, safety, family, friendly environment, happiness. The colors, fonts, and design are made for young people. The name itself invites young families full of projects and dreams to see themselves living in.
CREATIVE PROCESS
02
Discover the services
Select service
All
Communication
Visuals
Project Website
Brand ID
Brochure
3D Interior
Billboard
3D Exterior
Communication
Project Website
It is the first thing potential customers will look for, and it is their primary source of information.
Communication
Brand ID
Bliss is easy to remember and to recognize from its name, font, and design. Its great atmosphere conveys emotions and attachment.
Communication
Brochure
Its purpose is to provide detailed information that will help the sales team to close deals.
Visuals
3D Interior
Theses images help leads see themselves living in.
Communication
Billboard
Standard but effective communication tools for triggering local interest.
Visuals
3D Exterior
It is essential to allow customers to see the typical architecture of the buildings
RESULTS
03
OUR VISION
Our goal is not to sell you one or two services for no strategic reason. We want to help you sell your property easier and faster based on a solid marketing strategy within your budget. This strategy requires the appropriate combination of tools and services that we can provide.
Xavier
CEO, Drawbotics
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