Hyperconnectivity without limits
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Belaia by Covivio breaks tradition with its new generation offices. Created for the innovative mind, both in its design and its marketing.
1
Analysis
2
Creative process
3
Results
ANALYSIS
01
Identity Card
Type
1,795 workstations, 1,000 m2 of leisure facilities
Target Audience
Large international companies
Project Specificity
Innovative and next-gen offices with a global network
Location
Paris, France
Services
Visuals, communication, next-gen
Strategy
Innovative marketing, innovative leads
For the new-generation offices, their marketing plan had to match their level of innovation. By using our Next-Gen services, Belaia were able to connect with their target audience and generate qualified leads. With our high-quality visuals, interactive buying experience and data analytics, Belaia maximised on their investment.
Strategy
Bringing it to life
One of the biggest selling points to the Belaia is its location. It is hyper-connect to France, Europe and the world through highways, a metro line, and the Paris-Orly airport. With the use of animation video, we were able to illustrate this easily as whilst showcasing the different atmospheres throughout the day to accent its lively leisure activities.
CREATIVE PROCESS
02
Discover the services
Select service
All
Next gen
Communication
Visuals
Revo
Video
Visit 3D
Website
Brochure
Space Planning
3D Exterior
3D Interior
Drone Shooting
Next gen
Revo
REVOs interactive experience entices buyers to explore the entire building and tracks what it is they are looking for. Giving your sales team the edge with lead generation and data analytics when paired with Drawbotics Insights.
Communication
Video
This engaging and easily shareable service entices your audience to learn and watch more. Visually showing all the information on the property.
Communication
Visit 3D
The only way to fully experience a building is through a 3D tour. Companies were able to walk around the Belaia offices from all over the world, before construction had even started.
Visuals
Website
Property searches start online which makes a well designed, SEO friendly website an essential. Websites are a hub of information and visuals of a property to help attract qualified leads.
Visuals
Brochure
The luxury, professional design of the Belaia offices needed to be reflected in the brochure design, to help turn prospects into deals. These luxury brochures were used to inform and convert prospects offline.
Visuals
Space Planning
With such a large space, the number of interior design possibilities is huge. Offering the property buyer a collection of different floor plans helps them to see what the space truly has to offer.
Visuals
3D Exterior
Seeing a building's architecture is essential for buyers. It is their first impression of a property and apart of the business' image. We wanted to make sure the opportunities of the property where showcased at all times of day.
Visuals
3D Interior
By integrating the CGI characters, these interiors bring life to the building and show the possibilities of the office space. They also demonstrate the use of innovative technology around the offices.
Visuals
Drone Shooting
To fully appreciate the location of this property, drone photographs were used within our CGIs. This helped potential buyers know exactly what to expect when buying the property as well as enhancing the imagery to look even more realistic.
RESULTS
03
Our vision
Our goal is not to sell you one or two services for no strategic reason. We want to help you sell your property easier and faster based on a solid marketing strategy within your budget. This strategy requires the appropriate combination of tools and services that we can provide.
Xavier
CEO, Drawbotics
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