A BRAND NEW VILLAGE HARMONISING NATURE AND THE CITY
Agora Parc sits in the most sought-after location, only 30 minutes from Paris and surrounded by nature. The aim was to create high-quality visuals that enabled home-buyers to envision themselves in a village that had yet to be built.
1
Analysis
2
Creative process
3
Results
ANALYSIS
01
Identity Card
Type
Residential building, 130+ units
Target Audience
30-65 years old
Project Specificity
Development to be sold and marketed in two phases. One now and one next year.
Location
Bussy-Saint-Georges, France
Services
3D and Next-Gen Tools
STRATEGY
FORM A CONNECTION THROUGH A VISUAL EXPERIENCE
We used our Next-Gen tools to give the home-buyers an immersive experience of the beautiful property, as well as the potential of the yet untouched land. With the huge variety of choice at this property, this tool allows the home-buyer to explore all their options.
STRATEGY
FORESEE THE FUTURE WITH VIDEO
To help home-buyers visualise themselves in a village that will change drastically over the coming years we used video. Using the key new developments and points of interest, the video showcases the potential of the town as well as creating an emotional connection.
CREATIVE PROCESS
02
Discover the services
Select service
All
Next gen
Communication
Visuals
REVO
VIDEO
SHOEBOX
3D EXTERIOR
3D INTERIOR
Next gen
REVO
This is the ultimate tool for an immersive home-buying experience. Enabling the viewer to truly envision and explore a property. On top of this, the data collection and analysis of REVO empowered Agora Park to maximise their selling process across the two market phrases.
Communication
VIDEO
Video still dominates online, attracting the most interest on social media. They are the best way to reach and educate an audience. To help with the drastic changes happening to Bussy-Saint-Georges, the video educates the buyers on what to expect when development is complete.
Visuals
SHOEBOX
A shoebox is necessary because it helps leads understand the organization of the apartment. Just like 3D interiors, it enable customers to imagine a life in this specific apartment.
Visuals
3D EXTERIOR
The inside of a property isn’t the only thing that matters to home-buyers. The exterior needs to be just as clean and high-quality.
Visuals
3D INTERIOR
The inside of a property isn’t the only thing that matters to home-buyers. The exterior needs to be just as clean and high-quality.
RESULTS
03
OUR VISION
Our goal is not to sell you one or two services for no strategic reason. We want to help you sell your property easier and faster based on a solid marketing strategy within your budget. This strategy requires the appropriate combination of tools and services that we can provide.
Xavier
CEO, Drawbotics
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